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Many traditional artisans have found new markets within the country and globally, bringing hope for a new lease of life to the struggling sector.

The visit followed the inauguration of a Poompuhar handicrafts exhibition and sales event at Shilparamam in Telangana on Saturday

The event was inaugurated on Tuesday by the Minister for Micro, Small and Medium Enterprises (MSME), P Mathan Raja.

The study was jointly conducted by the Institute for Human Development (IHD) and the Chennai-based Crafts Council of India (CCI) and formally released on May 18 at the India International Centre.

As per the minister’s announcement, Co-optex will launch wrinkle free shirts at a cost of Rs 35 lakh to expand its readymade apparel market.