CHENNAI: The ruling DMK has launched a new slogan, "Let Stalin continue; let Tamil Nadu win," for the upcoming Assembly election, signalling the party's campaign focus.

The manifesto preparation committee introduced the slogan during the launch of a special mobile application designed to collect public suggestions. Chief Minister and DMK president MK Stalin formally launched the application.

The DMK has earlier rolled out several slogans as part of its organisational initiatives. Under the banner "Oraniyil Tamil Nadu," the party conducted a statewide membership drive, while its women's wing organised zonal-level conferences titled "Vellum Tamil Pengal."

The party has also aggressively positioned itself as the most efficient opponent to the BJP-led Union government, portraying it as anti-Tamil. It has popularised campaign taglines such as "Tamil Nadu will fight, Tamil Nadu will win" and "Tamil Nadu will not bow down".