The company said that it will be sending customised bottles to each goalkeeper that Messi has scored again. "644 goals, 644 personalised beers, 160 goalkeepers," said a statement from Budweiser.

It means that some goalkeepers could end up getting entire crates of bottles. Real Madrid legend Iker Casillas is set to get 17 bottles while Juventus great Gianluigi Buffon was pictured with bottles No 514 and 515 when Messi scored twice against him in the Champions League back in 2017.

"@budfootball... thanks for the beers. I'll take it as a compliment. We have great battles over the years! Congratulations on breaking the 644 record #Messi! it really is an unbelievable achievement. Cheers! #BeAKing #ad," Buffon tweeted.

Brazilian goalkeeper Diego Alves will get the most number of bottles having conceded 21 times against Messi, mostly while guarding the goal for Almeria and Valencia.

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