Chennai
Part of the $8.5 billion TVS group, the company on Tuesday launched 19 new products under the new brand TVS Eurogrip and officials said over a period time it will be the sole brand for the company with the existing brand TVS Tyres getting phased out.
“We set up the R&D centre in (Italy’s) Milan early this year. The centre has six senior officials. The head count there will be increased,” V Sivaramakrishnan , CTO, told reporters here.
He said the R&D centre will enable the company to know the international trend in tyre technologies.
Sivaramakrishnan also said the company will be refurbishing its tyre test track in Madurai so that the turnaround time for the test results is reduced and further course of action could be taken fast.
The company is in the process of filing patents for technologies developed by it, he added.
On the tyres for electric vehicles, he said those tyres will have to be energy efficient as there will be a lot of torque on the wheels.
About the launch of a new tyre brand, EVP, Sales and Marketing, P Madhavan, said the brand name TVS Eurogrip was decided so as to give an international flavour and it was the preferred choice of the people surveyed.
According to him, one of the unique feature of the TVS Eurogrip tyres is the air seal technology which enables longer retention of air and enabling fuel efficiency and rider comfort.
He also said for some time the company will have two brands - TVS Tyres and TVS Eurogrip - and over a period of time the former will be taken out as the new product under the new brand will replace the older ones.
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