MUMBAI: Omnichannel travel services company Thomas Cook (India) on Monday said the company, along with its group firm SOTC Travel, has inked an agreement with the TN government to accelerate tourism-related visitation to the state by jointly developing travel products and enhancing destination awareness for Indian travellers.

The strategic long-term MoU aims to combine Thomas Cook India and SOTC Travel’s pan-India market leadership and expertise across leisure, MICE, business and B-Leisure segments with TN’s diverse tourism offerings.

The aim is to promote TN’s cultural, spiritual, wellness, nature and experiential offerings.