“The CureFit partnership with its industry leading platform in fitness and wellness aligns very well with our overall healthcare proposition where fitness is increasingly becoming an integral part of a consumers’ life,” said N Chandrasekaran, Chairman Tata Sons.

Tata Digital set up its operations in August 2019, to build consumer centric digital businesses for deep consumer engagement and their needs across multiple verticals.

On the other hand, CureFit is a leading player in a fitness and wellness market that is growing at 20 per cent per annum and is expected to reach $12 bn by 2025.

Before the announcement, CureFit had raised nearly $418 mn. “Being part of Tata Digital will enable us to nationally scale up our offerings for our customers. Tata Digital has highly inspiring vision to create next generation consumer platform and,” said Bansal. Curefit offers a holistic range across fitness and yoga, mental well-being, healthy meals, and consultations, diagnostics. “Tata digital partnership will significantly accelerate Cure.fit’s growth as a fitness and wellness leader and it will open up access to large set of new consumer base,” said Sudhir Sethi, Chairman Chirate Ventures from CureFit board.