Tata Consumer Products to expand direct reach: MD

Tata Consumer Products (TCPL) is redrawing its entire sales and distribution system to be more direct, active and digitised and aims to double its direct reach in the next 12 months responding to the challenges of the pandemic, a top official said.

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Published:24th Aug, 2020 at 1:28 AM

New Delhi

The Tata group FMCG firm is shifting its focus on innovation also and is targeting to double the contribution from new products.

“Our growth plans for FY21 will focus on executing our strategic plans, which includes building on our core businesses, jump shifting digital, realising synergies from the integration of our food & beverage businesses in India, exploring new opportunities organic and inorganic,” said Sunil D’Souza, MD-CEO, TCPL

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Tata Consumer Products to expand direct reach: MD

Tata Consumer Products (TCPL) is redrawing its entire sales and distribution system to be more direct, active and digitised and aims to double its direct reach in the next 12 months responding to the challenges of the pandemic, a top official said.

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