The $7 billion Indian online beauty and personal care market is estimated to be growing at over 15 pc CAGR driven by increasing awareness of the category and penetration in second and third tier cities. Launched in 2012, Purplle has seen strong growth with revenue and orders growing by 100 pc year on year while being managed with financial discipline. It has turned a cash profit since 2018 and until this Series C fund raise, marking Purplle’s largest institutional raise, it has been capital efficient by raising only $10 million over the past six years.

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