CHENNAI: Hospitality tech platform Oyo has announced its foray into premium resorts and hotels category with the launch of its new brand -Palette with plans to have a total of 50 properties by second quarter of FY24.

The company has started 10 Palette resorts as a pilot in Jaipur, Hyderabad, Digha, Mumbai, Chennai, Manesar and Bangalore.

It will add 40 more Palette resorts to its portfolio by Q2 FY 2024, as per a statement. “The expansion will encompass destinations like Delhi-NCR, Kolkata, Amritsar, Shimla, Goa, Udaipur, Pune, Mussoorie, Srinagar and Kochi,” it added.

Oyo’s other brands include Townhouse Oak, Oyo Townhouse, Collection O, and Capital O.