Business

Hero MotoCorp sets up separate unit to sell Harley motorcycles

India’s Hero MotoCorp has set up a separate business unit to sell Harley-Davidson vehicles in India, Hero said on Wednesday, months after the US company ended most of its operations in the world’s largest motorcycle market.

migrator

Bengaluru

Hero has added 11 Harley-Davidson dealers in India and begun wholesale dispatches of Harley products to dealers from Jan. 18, the company said in a statement to Indian stock exchanges.

Milwaukee-based Harley ended its sales and manufacturing operations in India in September after struggling for a decade to gain a foothold.

A month later it entered a distribution deal with Hero, the world’s largest producer of motorcycles and scooters. Hero will also develop motorcycles to be sold under the Harley-Davidson brand as part of the deal.

Hero on Wednesday also named Ravi Avalur, head of strategy and international business at engine components producer Cooper, as the head of its Harley business. He had previously headed the Indian unit of Italian motorcycle brand Ducati.

Visit news.dtnext.in to explore our interactive epaper!

Download the DT Next app for more exciting features!

Click here for iOS

Click here for Android

Final push: AIADMK adds 9 more welfare promises

Sibiraj backs Vijay amid Sathyaraj’s criticism ahead of TN Assembly polls

HIGHLIGHTS | I am an actor but I'm not acting in politics, says Vijay at YMCA speech

CSK's Ayush Mhatre ruled out of remainder of IPL 2026 due to hamstring injury

2026 TN elections | Kamal Haasan backs DMK, frames election as choice on State autonomy