CHENNAI: CavinKare’s traditional haircare brand Meera has introduced the ‘Meera 2 in 1 Shampoo Mask’, creating a new shampoo-mask category.

The launch also marks the brand’s foray into Ayurveda, designed to simplify haircare routines.

Rajat Nanda, business head, personal care, CavinKare, said, “This has been developed by our in-house R&D team and manufactured under an Ayurveda license, reflecting our focus on disruptive innovations.”