NEW DELHI: Online marketplace Amazon invested more than $1.2 billion and hired about 15,000 experts in 2023 to protect the brand, its sellers, and customers from fraud and counterfeit, according to the Amazon 2023 Brand Protection Report.
Amazon said when a customer purchases from the store, they trust they will receive an authentic product, and when businesses choose to sell in the store, they trust Amazon to provide a great selling experience free from competition with bad actors.
“In 2023, Amazon invested more than $1.2 billion and employed more than 15,000 people, including machine learning scientists, software developers, and expert investigators, who were dedicated to protecting customers, brands, selling partners, and our store from counterfeit, fraud, and other forms of abuse,” it said.
Amazon said it uses document forgery detection, advanced image and video verification, and other technologies to confirm the authenticity of government-issued identity documents quickly and whether they match the individual applying to sell in the marketplace.