Actor Ajith Kumar has come under scrutiny following his featuring in advertisements promoting a soft drink after the brand's association with his racing venture, Ajith Kumar Racing. Videos and print advertisements of the same went viral on social media, with a section of his fans expressing disappointment.

Fans were taken aback by seeing the actor in advertisements, who is infamous for staying away from promotional events of his own films. The actor-racer has steered away from any promotional event for decades. During the release of his 2023 Pongal release 'Thunivu', the actor clarified that a 'good film is a promotion by itself', making his stance clear.

The advertisements have attracted much criticism, with fans calling him an opportunist. Some have questioned his choice of product and whether he would be consuming the drink himself.

The actor-racer has been on an acting break after his last year's release, Good Bad Ugly, to focus on his racing career. He was recently spotted with music director Anirudh Ravichandar in Dubai, where the racer has been taking part in an Abu Dhabi 24H endurance race at the Yas Marina Circuit.