“The LIC website has been reduced to a propaganda tool for Hindi imposition. Even the option to select English is displayed in Hindi! This is nothing but cultural and language imposition by force, trampling on India's diversity. LIC grew with the patronage of all Indians. How dare it betray the majority of its contributors? We demand an immediate rollback of this linguistic tyranny,” he said.

The Tamil Nadu Chief Minister’s concerns reflect broader sentiments in non-Hindi speaking parts of the country, where attempts to impose Hindi have created resentment and concerns about the erosion of regional languages and cultural identities.