MUMBAI: SBI Card and Reliance Retail have come together to launch the co-branded ‘Reliance SBI Card’.

This lifestyle-focused credit card is a synergistic alliance between the two industry leaders aims to leverage the extensive network of SBI Card with the vast consumer reach and unique retail proposition of Reliance Retail to bring a spectrum of exclusive rewards, ranging from special welcome benefits to tailor-made travel and entertainment benefits, as well as special spends-based milestone rewards like renewal fee waiver and Reliance Retail vouchers for transacting across the Reliance Retail network.

The partnership aspires to redefine customer experience and create a new benchmark for credit card rewards in the Indian market.

The co-branded card has been launched in two variants - Reliance SBI Card and Reliance SBI Card PRIME.