NEW DELHI: Leading multiplex operator PVR Inox on Monday said it has sold its premium snacking business operating under the 4700BC brand to home-grown FMCG major Marico in an all-cash deal, having a total consideration of Rs 226.8 crore.

The board of PVR Inox, in a meeting on Monday, approved divesting its 93.27 per cent stake in Zea Maize Pvt Ltd (ZMPL), which owns the brand 4700BC, according to a regulatory update from the Bijli family-promoted entity.

4700BC is one of India’s leading premium gourmet snacking brands, renowned for its popcorn and range of innovative snack offerings such as popped chips, makhana, crunchy corn, and nachos.

“PVR Inox has monetised its entire investment in its subsidiary ZMPL to Marico Ltd in an all-cash transaction for a total consideration of Rs 226.8 crore,” said a joint statement from PVR Inox and Marico.

PVR Inox has entered into definitive agreements for the transfer of the said equity shares to Marico Ltd, it said.

“We wish to inform you that a duly authorised committee of the Board of Directors of the Company in its meeting held today i.e. January 26, 2026, considered and duly approved the sale of its entire shareholding in its subsidiary, Zea Maize which owns the brand “4700BC” (consisting of 93.27 per cent of the paid-up equity share capital to Marico Ltd,” it said.