Kolkata

Amway globally, including in India, is in the process of integrating offline-to-online (O2O) to digitally support and enable its direct sellers to create communities unleashing the opportunity to build their business on social platforms around their passion for adventure, fitness, beauty or cooking.

“Digital is the most heavily invested function at Amway,” it said in a statement. Amway did not elaborate on details of the investment roadmap.

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