Franklin, 21, is a self-described “people pleaser,” but after London, she faced the impossible task of trying to satisfy the competing interests vying for her time and attention. She followed her heart, maintaining her amateur status long enough to finish high school and swim two years in California. 

And last year she followed her head and turned pro to cash in on her high profile. At these trials, Franklin is everywhere. Her likeness is plastered on the doors to the arena entrance. A promotional ad for Minute Maid, one of her sponsors, in which she tearfully thanks her parents for their support.