Having founded the start-up in 2018, Shashank decided to make videos on YouTube on the importance of sustainable living and the impact of global warming. One of his videos titled ‘What A Wonderful Tree’ talks about how a tree planted by Shashank’s great-great-grandfather in his native hometown continues to provide fruit to his family to date. Through this video, Shashank educates youngsters his age on how small actions in the present can impact the future. 

“I wrote a book titled ‘Captain Environment’s Green Action Takers Activity Book’, which gives children some activities they can do to help the environment, starting from their homes and their communities. It’s only available on Kindle, to reduce paper waste. 

“I’m also going to launch an app that has a similar structure to the Blue Whale Challenge, but for a good cause. There will be a reward for doing certain sustainable activities and a leaderboard for all users, ” said Shashank. 

In November 2018, his start-up was awarded Rs 50,000 by the Thailand-based KIDx Asia, an initiative that rewards sustainable start-ups run by children. Shashank hopes to have marathons on Chennai beaches based on plogging to promote keeping their neighbourhood clean.