Julie Chappell and Hemin Bharucha 
Business

London positions itself as ideal biz destination for Indian ventures

COVID-19 has disrupted businesses globally, but that has not stopped London and UK tech firms from attracting investments. Between January and May this year, firms in London have raised $4 billion, more than Paris, Stockholm, Berlin and Tel Aviv, put together.

migrator

Chennai

Not surprising that fintech, clean energy, urban mobility solutions and a host of new-age enterprises are making a beeline for London.Julie Chappell, MD-International Markets, London & Partners, said opportunities are plenty for many businesses and these included rising sub-sectors such as pharma, CRM and e-commerce. “There is a pent up demand and the future for India and London is positive,” she told DTNext.

 Hemin Bharucha, Chief Representative - India, London & Partners, chipped in to say earlier this year, one such company from Chennai chose London to expand its business there. Be it the unicorns like Oyo or Ola, London & Partners’ focus is to provide a platform to nurture and handhold entrepreneurs and enterprises.

 “India is the second largest investor in the UK and notably 40 per cent of the investments come from south,” Bharucha said, adding mid-sized companies were the main focus, enabling them with all kind of exposure such as access to funding, networking opportunities, identifying potential markets and customers, legal framework and accounting.

 This year, seven new companies have leveraged the support provided by London & Partners. Over 120 projects, including new and existing ones, have generated employment in the UK to 110,000 people, of which 5,500 were highend jobs created last year.

 Chappell said their free programmes provided an opportunity to tap big growth areas and the advantage that Indian business leaders possessed is the quick decisionmaking abilities. “They have good understanding of the potential and their key request is find the customer,” she added.

 The cost of doing business, Chappell said, had been decreasing though London is definitely not the cheapest location. But the cost-to-reward ratio or the pandemicinduced pivot to the virtual world as the new normal, were “interesting” times to do business. Hospitality and transportation may have taken a backseat but lifesciences and payment firms had enough scope to explore, expand and thrive in London, she

 added. Bharucha also said besides finding London to be an ‘open’ city, the availability of talent be in AI or Block-chain or the funding ecosystem, the effort is to link them with 50 different partner organisations.

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