Interestingly, the sales spurt has not been restricted to just the metros, as smaller cities such as Hubli, Jabalpur, Raipur, Ranchi, Kochi and Nagpur too have posted robust numbers. Moreover, companies expect sales to pick up further as the tournament progresses towards the knock-out rounds, and have lined up attractive offers, including easy financing and cashbacks, to woo the fans.

“The World Cup started around 10 days ago and now we can see the largest screen sizes, particularly 55-inch and above 4K TVs, a sales jump of almost 100 per cent. This is twice what used to be in the same time last year,” Sony India Bravia Business Head Sachin Rai said.

Samsung India SVP, Consumer Electronics Business, Rajeev Bhutani said as India progresses ahead in the competition, sales would increase. “Cricket fans across India are upgrading to bigger TV screens to enjoy the World Cup. In the month of May, we saw sales of 55-inch and above TVs, which include our QLED TVs, double over last year. Sale of 75-inch and above TVs saw a 5X jump, indicating a rising demand for bigger screens this World Cup,” he said. Large-screen TVs of established brands come in the price range of Rs 50,000 to Rs 1.75 lakh. But, some models are priced even higher. TV market is estimated at around 12.5 mn sets a year and about 15 per cent is contributed by large-screen sales.

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