Anushka Iyer, Founder and CEO of Wiggles.in, says, "Our pets face life-threatening situations too. In some cases, they require an urgent blood transfusion. But they can only receive blood if another pet donates. Blood transfusion is nothing but transferring a donor's blood to the recipient to replace any loss of blood and its components. Unfortunately, there's a general lack of knowledge and a bundle of myths that surround blood donation and blood transfusion in pets. It's time we increase awareness and educate the entire ecosystem from the grassroot level, so we can save lives."