Spotify and Saregama sign licensing deal for India market

Swedish music streaming company Spotify and Saregama on Monday announced a licensing partnership for the Indian market.

"With the full Saregama catalogue available on Spotify India, our users will not only find their favourite retro music across local languages, but also be able to discover more old-school songs through Spotify's locally curated playlists - both editorial and algorithmic", Paul Smith, Director of Global Licensing, Spotify, said in a statement.

Users can also tune into Spotify's playlists including This Is Kishore Kumar, This Is Asha Bhosle, Starring Amitabh Bachchan, Starring Rishi Kapoor, Disco Deewane, Punjabi Legacy, and Old Is Gold, among many others, to listen to a collection of evergreen music.

"Saregama holds the largest library of films and non-film songs in over 25 languages ranging from old classics to new age music. We are sure, listeners would be really happy with this addition," added Vikram Mehra, Managing Director, Saregama India.

Spotify last month renewed its global licensing partnership with Warner Music Group and users in India will now have access to artists of that label.

Spotify launched its service in India in February last year.