Over 50 million active users on Helo in India now

Mobile messaging app Helo on Sunday said its user base in the country has grown to over 50 million monthly active users (MAUs) as it marked one year of its presence in India.

"The response to Helo over the past year has exceeded our expectations. 85 per cent original user-generated content posted on our platform serves as a testament that we are widely recognised by India's regional language communities," Shyamanga Barooah, Content Operations Head, Helo, said in a statement.

"With affordable smartphones and low-cost internet data reaching more first-time Internet users than ever before, we aim to continue with our mission of connecting the unconnected. We are looking forward to having more than 100 million monthly active users by the end of 2019."

According to the company, Helo's machine learning-powered visual platform is specifically designed for Indian smartphone users.

Currently available in 14 Indian languages, the platform enables users to create content with easy-to-use tools.

The messaging app offers user-generated content in the form of trending news, jokes, memes, wishes, quotes, shayari and entertainment.