Vodafone, Amazon on prime time

“The entertainment consumption patterns of customers are changing. They want more freedom in the way they consume content. This partnership with Amazon Prime Video does that, strengthening our content proposition and reiterating our commitment to offering the best to our customers along with unique privileges,” Vodafone India Director - Commercial Sandeep Kataria said. Vodafone is the first telecom player to partner with Amazon Prime Video and its consumers can enjoy Amazon Prime with a special offer on Vodafone SuperNet 4G network starting March 22, the release said. Amazon Prime Video India Director and Country Head Nitesh Kripalani said, “We are delighted to partner with Vodafone India to bring this unique offer first to Vodafone customers. This offer further extends our promise of delivering convenient, on-demand access to our large content selection to our customers.”