

CHENNAI: Joyalukkas and Kalyan Jewellers have bagged the Tamil Nadu government’s gold ring procurement order in a 70:30 ratio for the Thai Maman Thanga Mothiram scheme, under which one-gram gold rings will be presented to honour children born in government hospitals from June 22, 2026, and their mothers.
The Health and Family Welfare Department said the Tamil Nadu Medical Services Corporation (TNMSC) had invited tenders on July 14 for procuring 4,41,667 one-gram gold rings, and 11 companies participated through the Tenders Tamil Nadu portal.
Joyalukkas emerged as the lowest bidder, quoting Rs 0.01 towards making charges, insurance, transportation and BIS hallmarking, excluding the price of one gram of gold.
Under the Tamil Nadu Transparency in Tenders Act and Rules, other firms were asked to match the lowest quote.
Kalyan Jewellers was the only company to agree to the rate. As the scheme is scheduled to be launched on September 15, the birth anniversary of the first Chief Minister of Tamil Nadu CN Annadurai, the government has issued work orders to Joyalukkas and Kalyan Jewellers in the 70:30 ratio.
For four months since June, 1,28,499 gold rings are required to be distributed to beneficiaries, the department said.
The government said the scheme was intended to strengthen people’s confidence in government healthcare services and commemorate births in government hospitals.