Vim clarifies after backlash over 'first dishwashing liquid for men'

Vim has issued a clarification about its black dishwashing liquid for men, which has triggered backlashes on social media.
Vim black dishwashing liquid
Vim black dishwashing liquid Instagram/@mtvindia

CHENNAI: The famous dish washing liquid brand, Vim has been doing rounds all over social media recently after facing backlashes over an ad posted by actor and model Milind Soman's Instagram account.

In the ad, the actor is heard saying in the video, "Vim Black For Men. Easy to Clean, More to Brag."

Vim has issued a clarification about its black dishwashing liquid for men, which has triggered backlashes on social media.

This model of advertising, to attempt to normalise household chores for all genders has triggered netizens.

The company wrote, 'We aren't serious about the black pack, but we are super serious about men owning chores at home!'

The post carried a photo of Vim Black with a text on top that read, "Dear men, it was a joke."

A follow-up post on Vim India was an open letter that was captioned: "Hey guys, just something we want to say from the bottom of our b̶o̶t̶t̶l̶e̶s̶ hearts!"

The letter reads: "We see you bragging about the limited edition Vim Black bottle. But we forgot to tell you one teeny tiny detail. Only the bottle is different, the liquid inside has been the same all along... You don't need a new bottle to enter the kitchen, just the realisation that these are your chores too. "You don't need a new bottle to enter the kitchen, just the realisation that these are your chores too. As you take on new year resolutions, why not chalk in owning your chores and make sure you cut out those bragging skills?"

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