Cognizant makes it to Gartner Magic Quadrant

The report evaluates 21 vendors that provide customer relationship management (CRM) and customer experience (CX) project-based services, including consulting and solution implementation services worldwide.

Leaders are defined by Gartner as those who “bring a wide range of business, analytic and technical capabilities, including CX and CRM strategy, business transformation consulting, customer analytics, enterprise architecture and design, CRM and other customer-facing technology expertise, industry-specific domain expertise, and business change management.  

They demonstrate strong comparative revenue and growth. They can demonstrate the ability to scale across multiple geographic regions. They are delivering with high client satisfaction.”

Gartner evaluated vendors on various parameters including market understanding and marketing strategy. “Business leaders recognise digital customer experience is the key to engaging, delighting and retaining customers in the modern world. Customers have so many choices, and they sit at the center of today’s value chain. 

Having the ability to understand the customer’s journey and deliver compelling products and experiences is more important than ever,” said Harish Dwarkanhalli, Global Delivery Leader for Cognizant’s Digital Customer Experience Practice.