Although independent publishers had their dedicated clients, the power of the weekly magazines was such that most writers launched their stories first as a serial before the publishers took a call on whether they can be published as a book. 

It was very common practice for householders to detach the serialised stories and assemble it as a bound book. 

In this milieu the entry of Sujatha as a writer with a new style and gait was a game changer. S. Rangarajan, (his real name), a science and engineering graduate and a dedicated public sector employee, brought to the Tamil fiction scene a new vocabulary and bold characterisation while exploring new themes. 

The themes were bold even if there was a dependence on very well established constructs of English fiction. “Those stories were a great read because we got introduced to everyday life and situations by authors who had a love for the language,” says Nithya Nathan, a home maker who has most of the works of Dhevan, Sujatha, Rajesh Kumar and Sivasankari.