Way too many choices, and each laden with high stakes

The notion of decision fatigue has been around for a long time — long before the virus came. But for many of us, it was the fatigue of a consumer society. If you struggled financially, it meant making rolling decisions about which groceries were affordable and which stayed on the shelf.
Image courtesy: Reuters
Image courtesy: Reuters


For others, it was selecting channels and streaming services and apps. Choosing tech. Swiping Tinder.
Yes, if you bought the MacBook Air instead of the MacBook Pro, you’d have portability but a smaller screen and weaker processor. First-world problems, mostly.
The thing about those tiny decisions, though, was that we didn’t ‘have’ to make many of them. And if we screwed up, the stakes were often low. Now, though, the problems around tiny decisions are not first-world but worldwide. The most fleeting of daily choices — no matter where you are — have taken on the most monumental of potential consequences.
Kat Boogaard, a Wisconsin freelancer who has written about decision fatigue, grapples with this. On one hand, like many of us, some of her decisions are now pre-made — there’s little debate about whether to stay home or eat out. But that’s offset by the fraughtness of other once-routine decisions.
“I never thought I’d agonise over the perfect time to grab groceries or whether I should visit my OBGYN,” says Boogaard, who is 35 weeks pregnant. “It increases my anxiety, hinders my focus and has had a negative impact on my productivity.” For many right now, duress is a daily companion that wears countless coats. And as social scientists will tell you, an agitated state is not the best moment to decide things — particularly momentous ones.
“We seem to do our best thinking when we’re feeling good,” psychologist Barry Schwartz wrote in his 2004 book, The Paradox of Choice.”
“What we’re up against in this kind of situation is our long-ingrained habits,” says Carrie Bulger, a psychology professor at Quinnipiac University in Connecticut who studies decision fatigue. Picture this, she says: You decide to go to the grocery store. You see strawberries. Are they bruised? Normally you’d pick them up and check for freshness. Not now. So you move through the supermarket landscape hyper-aware of decisions — from social distancing to choosing a cut of meat — and walk out to the parking lot exhausted. “We’re up against decisions that never even crossed our minds before,” Bulger says. “You wonder what norms and rules you might have violated along the way from aisle one to aisle 14.”
There’s another problem. There always is. This one is that we’re often making these little decisions — weighty decisions — without ever knowing how they turn out. Did we infect someone with coronavirus by delivering their takeout order? Did we catch it by walking through air that someone with a cough just vacated? Probably not. But hey — maybe. Asia Wong, a social worker and life coach who oversees student health services at Loyola University New Orleans, says the sheer strangeness of the decision-making process throughout the past month has been an aggravating factor in many lives.
Not only do tiny decisions matter more, but they must be repeated — contemplated again and again — and they are changing daily. Just the notion of whether to wear a mask has evolved — a choice laden not only with self-preservation but even morality.
Wong says. “Now people have to ask themselves: Does it make me a bad person if I go to the store to buy a bag of chips?” Maybe it’s useful that so many of us are locked down right now. Lots of time to think about this. And wash our hands again. And contemplate the right soap Associated Press

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