Pizza-loving Italians spend their dough on Margherita

The Italian National Confederation of Artisans estimates that across the whole country there are 76,457 pizza businesses, ranging from deliveries to pizzerias. Not surprisingly, the southwestern region of Campania tops the chart with around 16% of these businesses. For the pizza makers and citizens from this area, the closure of the industry has caused a profound sense of distress and a loss of identity.

Stuck at home, pizzaiolos from the regions have been flooding social media channels in search of recognition, support and to vent their frustration. Sharing their spinning pizza moves and pizza recipes, they’re showing Italians — way beyond the regional borders — how to make Neapolitanstyle pizza from their home kitchens.

Errico Porzio, a pizzaiolo from Naples and owner of six pizzerias with more than 60 employees, shared his pizza tutorial on his Facebook page, reaching almost half a million views in a few days. “It means that people are really staying at home and feel the need to make pizza,” he says.

He set up multiple chats within the pizzaiolo community to encourage others who are worried about their jobs and businesses. Most back the stay-at-home policy, but some are angry and cannot afford to stay closed. “Those owners who saved money are able to hold out for a month or two, but others are in serious trouble,” says Porzio.

In order to secure an income for employees as well as lessen the burden on restaurant owners, the government has set up an integration fund. “Obviously we all miss the fire from our ovens, but we cannot be the priority of the government right now.” That sentiment is shared by Egidio De Cicco, a pizzaiolo from the city of Quindici, 40 km east of Naples. “We filed the documents within the March 31 deadline, but I would like to be working.” The lockdown is set to continue until mid-April and he hopes that he will not need to use the integration funds after that. “What I miss the most is the contact with people. They make you love what you do even more.”

Egidio continues making pizza for his family: “These days in Campania anybody would die for a pizzaiolo at home. A friend of mine wanted to spend his lockdown period here,” he says laughing. It is almost a tradition to eat out at a pizzeria once a week. In the Vesuvio region there is one pizzeria for every 335 inhabitants.

With their favourite restaurants closed, the locals who miss the wood-fired Neapolitanstyle pizza have turned their custom into a domestic habit. “There is a lot of pizza nostalgia. We try to make it at home, but there is no comparison,” says 36-year-old Roberta Esposito from Portici, just outside Naples. “My three-year-old son Giuseppe wears an apron and watches me make pizza.” She works as coordinator at a foster home for teenagers and still travels to her workplace where some of her charges teach others how to make pizza. Winds of change:

The pizza industry and related businesses have been growing exponentially forthe past decade — and so too have profits.

But the recovery is likely to resemble more of a slow-cooking process. “Pizza in Naples has become like coffee. This habit will not change,” says Porzio. “But the new restraints that will take place in the aftermath of reopening will mean that our entire business model will have to change.

We will all have to introduce reservations and we’ll have to increase our takeaway deliveries. We must adapt and try not to create inconveniences for our consumers.” The writer is a journalist with Deutsche Welle