Google turns festival virtual with AR experience

Google Arts & Culture has partnered with over 20 cultural heritage organisations to launch Deepavali @Home.

“Striking images and immersive online stories weave a journey through the festival of lights, its legends and folklore, and dive into the sights, sounds and smells of an iconic festival,” the company said in a statement.

“Decorate your space virtually with diyas (lamps), detonate virtual anar (firecrackers), for some explosive, playful fun, and watch how your space sparkles!” The colours, food, festivities and nostalgia of Deepavali are being shared through new online exhibitions from partner institutions including Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, Indian Museum, National Museum and many more.

“There’s also plenty of hands-on fun for families with an interactive Deepavali colouring book. Find it with Google Search, simply by searching for “Deepavali” on your phone”.

One can watch a video conversation between Amish Tripathi, author and Director of The Nehru Centre in London, and Neil MacGregor, art historian, broadcaster and former museum director, on Deepavali and why it’s particularly special this year.