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Samsung leads Indian smartwatch market, unveils 2 new wearables
As wearables begin to gain a foothold in the country, Samsung India has captured 50 per cent of the premium smartwatch market (in value terms) in the first half of 2017 which was driven by its flagship smartwatch Gear S3, a top company executive said.
New Delhi
“Samsung Gear S3 smartwatch has given us phenomenal growth this year. In the first half of 2017, in the premium smartwatch segment, (which is greater than Rs 25,000), we now enjoy a 50 per cent market share and are growing at the 50 per cent rate over last year in terms of value,” Aditya Babbar, GM, Samsung India, said here.
The company also witnessed a 70 per cent growth during the festive season this year (in value terms) for Gear S3 business compared to the period last year.
“In the festive season, we saw a 70 per cent growth with Gear S3 which makes us believe that our new line-up will also be successful,” Babbar added.
Bullish on the growth, Samsung India on Wednesday expanded its line-up of wearables and launched Gear Fit2 Pro, a GPS sports band with smart features at Rs 13,590 and Gear Sport smartwatch at Rs 22,990.
“There are fitness bands that have features like step counting, heartrate monitor and others. We wanted to give users a completely new experience. Gear Fit2 Pro gives a swimming solution (with 5 ATM water resistance and ‘MIL STD’ 810G) and real-time heart rate monitor which are top of the line features,” Babbar said.
The devices with 5 ATM water rating can withstand pressures equivalent to a depth of 50 metres. “MIL-STD-810G” is series of tests designed by the US military to test its equipment limits in various conditions.
Gear Sport sports 1.2-inch AMOLED display and rotating bezel user interface (UI).
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