Apple beats Xiaomi in China

According to IDC’s Quarterly Mobile Phone Tracker report, Apple dropped from 58.4 million iPhones in 2015 and Xiaomi from 64 million Mi phones, drops of 23 per cent and 36 per cent, respectively. Oppo, which shipped 78.4 million phones - more than double the 35.4 million it shipped in 2015. Huawei came in at second, shipping 76 million phones, while Vivo managed to almost double its shipments, going from 35 million in 2015 to 69 million last year. 

“Increased dependence on mobile apps has led to consumers to seek phone upgrades, thus helping drive the large growth in fourth quarter of 2016. In lower tiered cities, there was a similar demand by consumers, which Oppo and vivo met by aggressively pushing mid-range smartphones in these cities,” said Tay Xiaohan, Senior Market Analyst, IDC Asia/Pacific’s Client Devices team. 

Despite the decline, IDC does not believe Chinese vendors have actually eaten away Apple’s market share. Most Apple users are expected to be holding out for the new iPhone that will be launched this year, and that will help the brand to see a growth in 2017.