During the late 70s, the popularity of black and white televisions was in its nascent stages. Sellers used to manually lug television sets to the houses of major traders across the city and convince them to buy it, and of course, pay the instalment for the same. I decided I needed to cash in on this phenomenon. The turning point in my life came during 1985 when I turned my focus onto institutional sales and decided to team up with Shakti Finance and Ashok Leyland to take it forward. The Asian Games became a peg for most sellers to begin pushing their TVs into homes across India. I would travel every day from my home in T Nagar and reach the vendor’s (Ashok Leyland) office, Ennore in about two and a half hours. After six months of running around, I finally secured my very first big order for 960 colour television sets, a first in the history of not just Tamil Nadu, but the whole country as well. Today, my company logo bears my image. It’s only because I assure my customers a complete guarantee for the products I sell. Can any celebrity endorsing a brand stand by his or her product like I do?