Media should make extra effort to maintain credibility: PM

He said that editorial freedom should be used in public interest and appealed to the media to focus more on the "success stories" of the people and not just politicians.

"Editorial freedom must be used wisely in public interest... The freedom to write and to decide what is to be written does not include the freedom to be less than accurate or factually incorrect," he said.

In his address at the 75th anniversary celebrations of leading Tamil daily 'Dina Thanthi', the prime minister said editors select and decide "what is important, what is to be given space on page one, what deserves more space and what to be ignored".

"This of course casts upon them a great responsibility," he said.

Quoting Mahatma Gandhi, he said, "The press is called the fourth estate. It is definitely a power, but a misuse of power is criminal."

"Even though the media may be owned by private individuals, it serves a public purpose. As scholars say, it is an instrument to bring reform through peace and not by force," the prime minister said.

Hence, it has as much social accountability as the elected government or the judiciary, Modi said.

Invoking Tamil saint-poet Thiruvalluvar, he said, "There is nothing in this world except ethics which would bring both reputation and wealth together."

Technology has brought about a "great change" in the media, the prime minister said and recalled that once upon a time headlines were written on the village blackboard which "carried immense credibility".

"Today, our media forms entire range from that village blackboard to online bulletin boards," he added.

Citizens analyse, discuss and attempt to cross-check and verify news that come to them through multiple sources, he observed.

"Therefore, the media must make an extra effort to maintain credibility. Healthy competition among credible media platforms is also good for the health of our democracy," he said.

The PM said he believed that the reform in the media whenever required can only come through introspection.

"We have seen this process of introspection happen on some occasions... such as the analysis of reports of the 26/11 Mumbai terror attack. Perhaps it should happen more often," he said.

Modi said a lot of media discussions revolve around politics but the country was "more than just politicians".

"It is fair that politics be discussed at length in a democracy. However, India is more than just politicians. It is 1.2 billion Indians who make India what it is today.

"I would be happy to see the media focus a lot more on their (citizens) stories and their achievements," he said.

"In this endeavour, every citizen with a mobile phone is your ally. Citizen reporting can be an important tool in the sharing and dissemination of success stories of individuals," he added.

The media can also be of immense help in directing relief in terms of crisis of nation disasters, the prime minister added.