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Aavin to appoint wholesalers to clear accumulated stock

Applications received by the Tamil Nadu Cooperative Milk Producers Federation’s (Aavin) Chennai office following advertisements seeking wholesalers in all Indian states resulted in three official teams fanning out across the country to check on their financial viability before being appointed, officials said.

Aavin to appoint wholesalers to clear accumulated stock
Representative Image


While official scrutiny of the new applicants will be finalised after August 2, officials said that the main reason for seeking a pan Indian presence was to ensure that the 4000 tonnes accumulated milk product stock was used up. 

A major share of milk products is marketed through the federation’s own parlours, high tech junctions, franchisees and booths in Chennai city with the rest of the state not accounting for much. Though the milk major did have this facility in 8 states till 2006, it was discontinued following the wholesalers running up huge arrears. 

Applications have been sought from all over the country with the exception of Port Blair, Kerala, Rajasthan, New Delhi, Puducherry, Andhra Pradesh and Telangana. This time around, the federation has changed its strategy, making it mandatory for the new appointees to pay first and lift Rs 30 lakh worth stocks thrice a month in Rs10 lakh portions. 

Aavin’s continued infrastructure improvement has resulted in daily milk procurement increasing to ensure that enough milk reaches Aavin’s production centres located in various districts. Additional sales through the new wholesalers would ensure more cash flow and assure milk farmers of payment once in 20 days. 

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