

MADURANTAKAM: DMK leader Udhayanidhi Stalin exhorted party cadres to counter the rival TVK's slogan targeting his party by raising the chant 'Om Kali, Jai Kali, TVK oru Odugali' across all election campaign platforms.
Addressing a party gathering here on September 27, Udhayanidhi targeted TVK chief C Joseph Vijay for having previously deployed the rhyming attack "Om Sakthi, Parasakthi... DMK oru Theeya Sakthi" at his political rallies.
"For the past two years, wherever he went, he consistently invoked 'Om Sakthi, Parasakthi' to target us. At that time, they were in the opposition, and we were in power, and we listened to what was said. Now we have an opportunity to give it back," Udhayanidhi said.
Coining the counter-rhyme "Om Kali, Jai Kali... TVK oru Odugali" (TVK is a runaway), Udhayanidhi led cadres in raising the new chant and instructed them to take it directly to the electorate without naming the party chief.
The LoP linked the slogan to the Karur stampede in which over 42 people lost their lives, alleging that the TVK leadership had fled accountability rather than answering queries from the media and the public at airports in Tiruchy and Chennai.
"Don't even bother mentioning his name. Just say 'Om Kali Jai Kali' along with their party's name. In every campaign rally, whenever you meet the public, keep repeating this and register it firmly in the minds of the people," he told the gathering.
Asserting that the public would see through attempts to evade responsibility, Udhayanidhi directed party functionaries to vigorously sustain the counter-campaign during door-to-door outreach and public rallies ahead of the upcoming polls.