Nayanthara's 9Skin, Reliance Retail’s Tira tie up for major expansion

This strategic collaboration marks 9Skin’s expansion beyond its direct-to-consumer (D2C) channel and its debut in offline retail in India.
Actress Nayanthara's skincare brand 9skin makes it offline debut with Reliance Retail’s Tira
Actress Nayanthara's skincare brand 9skin makes it offline debut with Reliance Retail’s Tira
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MUMBAI: 9Skin, the skincare brand co-founded by acclaimed actor Nayanthara, announced its partnership with Reliance Retail’s Tira on Sunday. This strategic collaboration marks 9Skin’s expansion beyond its direct-to-consumer (D2C) channel and its debut in offline retail in India.

To mark this development, 9Skin is unveiling an exclusive product: the 'Skinderella' Hydrogel Mask, available only on Tira. This innovative mask is thoughtfully designed to deliver deep hydration and rejuvenation, addressing the diverse skincare needs of Indian consumers.

9Skin is a brand inspired by Nayanthara’s personal experiences with skin conditions, dedicated to providing effective and gentle care for all skin types. With a focus on natural ingredients and holistic approaches, 9Skin leverages advanced nanotechnology to create products that offer not just healthy skin but also a sense of nourishment and confidence.

Bhakti Modi, co-Founder, Tira, said “Partnering with 9Skin aligns with our commitment to bringing innovative skincare products to our customers.”

Nayanthara, co-founder, 9Skin, said “We are excited to partner with Tira and expand our reach within the Indian market.”

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