CHENNAI: Ruchi’s Pickle, brand from the house of CavinKare, on Monday announced the launch of its new Ruchi Rs 5 pickle SKU in a convenient 20/25g gm pack, a strategic move that strengthens the company’s focus on accessibility, affordability, and flavour authenticity.
This brings Ruchi’s iconic, traditionally crafted flavours to a wider consumer base by offering them in a convenient, value-driven sachet format, significantly expanding access to premium pickle experiences across the region.
The new packs will be available in six exciting variants: Citron, Mango Thokku, Lime, Cut Mango, Garlic, and Tomato Garlic across Tamil Nadu.
“Designed to suit diverse taste preferences, especially women who drive household grocery choices, the sachet offers greater everyday convenience,” said Venkatesh Manoharan, business head, foods division, Cavinkare.