Apple App Store drives m-commerce as sales touch USD 519 billion last year

Apple App Store facilitated $519 billion in commerce and sales globally in 2019 and more than 85 per cent of the $519 billion total accrues solely to third-party developers and businesses of all sizes, a new study by Apple has revealed.
Apple App Store drives m-commerce as sales touch USD 519 billion last year
Published on

The new study, conducted by independent economists at Analysis Group, found that the highest value categories were mobile commerce (m-commerce) apps, digital goods and services apps, and in-app advertising.

“The App Store is a place where innovators and dreamers can bring their ideas to life, and users can find safe and trusted tools to make their lives better,” Apple CEO Tim Cook said in a statement late Monday.

“In a challenging and unsettled time, the App Store provides enduring opportunities for entrepreneurship, health and well-being, education, and job creation, helping people adapt quickly to a changing world,” he added.

Of the $519 billion, the study found sales from physical goods and services accounted for the largest share, at $413 billion.

Within that category, m-commerce apps generated the vast majority of sales, and of those, retail was the largest, at $268 billion.

Visit news.dtnext.in to explore our interactive epaper!

Download the DT Next app for more exciting features!

Click here for iOS

Click here for Android

Related Stories

No stories found.

X
DT Next
www.dtnext.in