E-tailers bound to succeed, says Nilekani

“E-commerce businesses are becoming more disciplined about their operations, they are burning less cash, they are improving their customer experience, and this Diwali will be a very good indication of how the market is growing,” Nilekani, the brain behind the biometric Aadhaar, said. “All these companies are well-funded, they have enough capital to last for a couple of years. So, that gives adequate time to discipline the model. In any case, they are doing an amazing job and I am sure they will continue to grow and do well,” he said. Nilekani noted that India is hardly doing US$ 10-15 billion worth of e-commerce transactions a year and that’s going to grow in 4-5 years to anywhere between US$ 60-100 billion. “So, they (e-commerce players in India) are bound to succeed,” he said.