Campaigning for nation an honour, says Aamir Khan

“It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country,” Aamir said in a statement, a day after the Tourism Ministry said his contract for the campaign was over. Aamir said it had been an “honour and a pleasure” for him to be the “Brand Ambassador for the Incredible India campaign.” 

While many see Aamir’s removal from the campaign as a consequence of his comments on the intolerance issue, the tourism ministry on Wednesday said they had not hired the actor but had left it to an agency to do that.