Popular dating app downloads up by 400%

Mumbai

“We are truly excited about the rapid adoption of Tinder in India...women particularly seem to love Tinder, sending more Super Likes than men each week, which is incredibly empowering,” Tinder’s India head Taru Kapoor said in a statement.

Without disclosing absolute numbers, the app which competes with others like TrulyMadly, OkCupid and Woo, said it has witnessed a 400 per cent increase in downloads in past year. It said Indians are sending one million ‘super likes’ per week on the application, with women being more active in sending the ‘super likes’.

 It, however, did not share more details on the split between men and women on app usage. India’s favourable demographics where over half of the population is said to be under 35, a rapid pick up in mobile telephony and changing outlooks towards personal relationships due to factors like hectic lifestyles have aided usage of such applications, according to reports.

 Tinder said 90 per cent of its users in the country are between the age groups of 18 to 34. Kapoor added that the conversations on the app last more in India than in any other country. The app launched in 2012 is present in 196 countries globally in 30 languages.

 It claimed 26 million matches are made on Tinder on a daily basis and over 10 billion matches have been made on it so far. It has recently launched product enhancements including addition of job and education information to profiles and an improved messaging interface, the statement said.