Tanishq controversy: Even after pull down of 'Ekatvam' ad social media slugfest continues

After a huge social media outcry to ban Tanishq ad that said to promote harmony, the jewelery mogul decided to pull it down.

But still, the debates and name callings continue in social media.

To the uninitiated, the advertisement features a Hindu woman married to a Muslim man (husband absent in the ad) has her baby shower rituals performed by her Muslim in-laws in accordance to Hindu traditions.

The Hindu woman finally says 'but your tradition doesn't prescribe it' to which her mother-in-law says 'keeping the daughter happy is prescribed in all traditions.'

Right wing jumped on it to allege that Tanishq promotes 'love jihad'. While this allegation by the right isn't new and it sounded outlandish, but the timing of this ad did raise suspicions about Tanishq's intentions.

Only recently Rahul Rajput a Hindu boy was allegedly beaten to death for loving a Muslim girl, by her relatives.

Many accused that Tanishq intended to present a rosy picture of Hindu-Muslim relations attempting to shroud Rahul's death and divert attention with their advertisement.

This issue fetched many popular personality's opinions as well Shashi Tharoor expressed concerns over purveyance of communal hatred has becoming the new normal.

Headline-grabber for the past few months, actress Kangana Ranaut said she had problems with the execution and not the concept. She went on to ask if the Hindu woman shown in the ad is not a woman of the house, why should she apologetically express her gratitude to her in-laws and why should she be at their mercy.

The right wing dared Tanishq to do a role-reversal ad (Muslim bride in Hindu household) and then see how Muslims react. They also questioned the 'double standards' of the 'secular brigade' by asking why did they leave MP cum actress Nusrat Jahan to fend for herself when Imams hounded her with fatwas for following Hindu practices.