While anonymity gives this app an edge above the rest, cyber bullying is an obvious flipside. The fact that it allows anonymity, would be a fertile space for cyber bullies to post denigrating messages or harass the user at the receiving end. Harassment through social media is not a new phenomenon. Sarahah sounds a lot like anonymity-focussed apps we had seen in the past such as Secret or Whisper. These apps too had their heyday couple of years ago, but the craze eventually died off. Will Sarahah meet a similar fate?