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Anushka to connect with fans via WhatsApp for Phillauri
In a fresh twist to film marketing, the makers of Phillauri will have actress Anushka Sharma calling fans every week to engage with them on the movie. This activity will have the concept of invisibility taking centrestage.
By
migrator
migrator
Chennai
Since Anushka is playing a friendly neighbourhood spirit in the movie, to take this thought forward, she has got a personal phone number registered in the name of Shashi — her character from the film.Â
She will be available to interact with fans through WhatsApp’s Video Calling feature. The number is 98674 73178. The fans will need to add Shashi on their Whatsapp contact and they will have direct access to her.Â
The number will be constantly used by her through the campaign of Phillauri to engage with her fans who will get exclusive access to the film’s promotional content too, a statement read.Â
Phillauri has been produced by Fox Star Studios and Clean Slate Films and directed by Anshai Lal. It will hit the screens on March 24.
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