This is not the first time rappers are using music as a medium to convey what's happening in society. Though many are grooving to rap songs and making them viral instantly, is the audience focussing on the conversation such songs are trying to start? Rapper A-Gan aka Anbu Ganapathy says that rap music has definitely initiated a serious conversation about what's happening in the world. The young rapper started writing songs after realising the power of storytelling. "What I like about rap music is its storytelling style and how the audience can easily relate to it. I, generally, rap about whatever comes to my mind. We can talk about issues happening around us and people can easily connect with them. But in some cases, many don't understand the politics behind some songs — either they are not aware of it or don't bother to consider it. We cannot blame our audience. I think that's how most of us approach music," says Anbu.