Aadi expo brings in different weaves of TN

The queen of silks Kancheepuram always finds a mention, when you talk about the different weaves of the state. But have you heard of the Bhuvanagiri or Mannargudi varieties from Cuddalore and Thanjavur respectively? Bringing together the weaves from more than 40 weaver societies in the State, the Aadi Clearance Sale — Silk Sarees Special Expo 2018 — opened on Thursday at Sri Sankara Hall.

Inspired predominantly from the Thirubuvanampattu in the same belt, Mannargudi is characterised by one side border, half fine zari. With the quintessential ‘mayil’ and ‘checks’, the cluster stands out with the ‘KaraimelKattam’ (checks on the border) in the traditional yellow, maroon and green shades. R Ravi, a staff from the weaving society said, “These sarees have designs that appeal across age groups. We have a range of colours and the size of the border is tailor-made to meet requirements.” Similarly, Dharasuram and Ayyampettai clusters find a significant place among the silk weaves, apart from the more popular Rasipuram, Arani and Salem varieties.

Even for the textile enthusiasts the surprise find would be the Bhuvanagiri cluster with ‘Thazhampoo’ border and broad borders in delectable shades. Marimuthu, a staff from the cluster explained that the sarees with bigger borders are a huge hit for the wedding season.

In the price range between Rs 5,000 and Rs 30,000, the stock up for sale is worth Rs 10 crore, explained a source from the state department.

According to the staff, the clusters have been fighting hard to retain weavers. Said one of the sources, “We have lost a few in recent time due to more lucrative occupations available. These are labour intensive weaves and for these to sustain, we have to rope in the younger generation, which is the toughest part.” 

In the Tirubhavanam cluster, the design interventions of alumni from fashion and textile institutes have been aimed at making an appealing range. PV Gajalakshmi, a designer, has been working with them for the past two years. She said, “Though reluctant to experiment different colours like pastel shades, the weavers are willing when they see the positive reception and appreciation from the customers. But they are keener to continue making the traditional varieties for the archetypal customer,” she said. The discount is up to 55 per cent and the sale is on till July 29.