IIT-M team’s idea to make Bixby better wins top prize

The National Institute of Design (NID), Ahmedabad, came second followed by the Indian Institute of Management (IIM), Lucknow, in the competition. 

The winning team from IIT-Madras impressed the jury and the audience with their idea around making the company’s intelligent interface Bixby better integrated with consumers’ day to day usage of smartphones. The team from NID, Ahmedabad, showcased a very innovative product that could make life better for young single-person households. The team from IIM Lucknow presented an idea around Bixby.

The competition saw 2,370 students (790 teams) from 19 leading educational campuses across the country participating in the contest. The competition, spread over three months, invited participation of students from diverse programme domains such as B Tech, MBA, Masters of Design and Masters of Social Work. 

The winning team received a prize of Rs 3 lakh and each member got a smartphone.

Samsung E.D.G.E. brings together bright minds from campuses across India to ideate and showcase their talents on a national platform.